I build brands that make
complex products feel
simple, human and
worth believing in.
For 11+ years, I’ve built and stewarded brands across complex categories. I set the creative vision, build the teams and systems behind it, and shape how a brand shows up across product, campaign, content, motion and commerce—so every expression feels like part of the same world.
Over two years as Jared’s full-service AOR, I helped lead the brand’s evolution toward a more modern expression of luxury. We built the experience across the full consumer journey—from national campaigns and content strategy to CRM, social, web, promotions, credit-card marketing and seasonal in-store expression—creating greater continuity between the moments that built the brand and the moments that drove the business.
- Client
- Jared, The Galleria of Jewelry
- Year
- 2021 - 2023
- My role
- Senior Creative Director
- Scope
- Brand stewardship · campaign strategy · content strategy · creative direction · omnichannel experience
BUILDING ONE MODERN BRAND EXPERIENCE—FROM CAMPAIGN TO COMMERCE.
Turning subscription into something more.
LAUNCH AT SCALE
- Client
- Disney+
- Year
- 2025-PRESENT
- My role
- SENIOR CREATIVE DIRECTOR
- Scope
- Loyalty strategy · experience strategy · creative direction · digital experience · program launch
Disney+ Perks extended the value of a subscription beyond streaming. Working alongside Disney+ Product Marketing, our team helped shape the strategy and digital experience—from the program vision and engagement roadmap through the web experience and launch. The loyalty platform connected the experience behind the scenes, allowing the program to scale quickly across markets.
REGULATED HEALTHCARE
- Year
- 2023 - PRESENT
- My role
- SENIOR CREATIVE DIRECTOR
- Scope
- Omnichannel strategy · campaign platform · creative direction · OLV · Reddit · Meta
From disconnected campaigns to one cohesive brand experience.
KRYSTEXXA had multiple creative concepts in market at once, giving each channel something new to say but little opportunity to build recognition. I partnered with strategy to shift the brand toward an omnichannel model: one core creative platform anchored by an annual OLV and extended through Reddit, Meta and other patient touchpoints—giving every execution a role within one recognizable brand experience.
Multiple touchpoints.
CREATIVE OPERATIONS + BRAND SYSTEMS MULTI-BUSINESS LEADERSHIP
- Creative operations
- Brand governance
- Team structure + workflow
- Brand + design systems
- Digital experience
- Film + motion
- In-house production
I built the function that produced the work.
I built and led the creative function across six business divisions—establishing the team, systems and operating model behind the work. That spanned brand governance, intake, prioritization and in-house production, with sales and marketing support for 25+ New Homes communities while maintaining a cohesive brand experience.
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S/01
Delta
Bringing creative thinking to the travel experience through integrated brand storytelling and customer-focused experiences. Leading multidisciplinary teams to connect creative ambition with operational execution.
TRAVEL / CUSTOMER EXPERIENCE / CREATIVE LEADERSHIP 2022
SENIOR CREATIVE DIRECTOR → -
S/02
THE LUX LANE
Conceptualized and launched a branded video series for Berkshire Hathaway HomeServices Georgia Properties' Luxury Collection. Led the brand positioning, creative identity, editorial strategy, and end-to-end production, establishing a distinctive platform for luxury market insights, company initiatives, and elevated storytelling.
BRAND STRATEGY · CREATIVE DIRECTION · CONTENT PRODUCTION 2019
CREATIVE DIRECTOR → -
S/03
Five Senses
Extending a consumer-facing creative platform into employer branding, translating a brand idea into a compelling talent experience while maintaining consistency across audiences and touchpoints.
BRAND PLATFORM / EMPLOYER BRAND / INTEGRATED CREATIVE 2019
CREATIVE DIRECTOR →