Michelle SanchezBrand, Creative & Experience Design Leader

I build brands
that make
complex
products
feel
simple,
human and
worth
believing in.

How I work

For 11+ years, I’ve built and stewarded brands across complex categories. I set the creative vision, build the teams and systems behind it, and shape how a brand shows up across product, campaign, content, motion and commerce—so every expression feels like part of the same world.

Selected Work

One feature

Jared Brand elevation

Familiar jeweler to modern luxury.

Jared campaign film, opening frame: a couple embracing in a book-lined room, her rings at the center of the frame.
Fig. 01 — Campaign sizzle, :45. One expression of a two-year brand evolution spanning campaign, content, digital, social, CRM and retail.

Over two years as Jared’s full-service AOR, I helped lead the brand’s evolution toward a more modern expression of luxury. We built the experience across the full consumer journey—from national campaigns and content strategy to CRM, social, web, promotions, credit-card marketing and seasonal in-store expression—creating greater continuity between the moments that built the brand and the moments that drove the business.

BUILDING ONE MODERN BRAND EXPERIENCE—FROM CAMPAIGN TO COMMERCE.

ClientJared, The Galleria of Jewelry
Year2021 – 2023
My roleSenior Creative Director
ScopeBrand stewardship · campaign strategy · content strategy · creative direction · omnichannel experience

View the full case study — 01 Jared